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Saturday, October 10, 2026
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Netflix Becomes Frontrunner in Warner Bros Discovery Streaming and Studio Sale

Exclusive negotiations are now underway between Warner Bros Discovery and Netflix for a blockbuster acquisition of its core studio and streaming operations, a development that could profoundly reshape the film and television landscape.

A High-Stakes Competition

Netflix is said to be vying with other industry titans like a rival studio and Comcast, the owner of Universal Studios and Sky, for ownership of the iconic Warner Bros studio, the premium HBO network, and the HBO Max streaming platform.

According to reports the company has proposed a substantial breakup fee of $5 billion should the deal not obtain necessary regulatory approval in the US.

The Offer Details

With Warner Bros Discovery shares currently trading at approximately $24 per share, its overall market cap is estimated at around $60 billion. It is believed the bid on the table is between $28 and $30 per share, which suggests a total bid value in the neighborhood of $70bn to $75bn.

Analysts have warned that such a merger could raise significant antitrust concerns, as it would combine two of the most dominant streaming services in the American market.

Assurances and Corporate Restructuring

In its proposal, Netflix has provided guarantees that the legendary movie lot, behind iconic series like Harry Potter and Batman, would retain wide theatrical releases.

Before a final agreement, the company is expected to complete a planned spin-off of its linear TV networks, such as TNT, TBS, and CNN.

A Content Powerhouse

A successful acquisition, the buyer would become the owner of the acclaimed HBO, creator of award-winning shows including Succession, The White Lotus, The Sopranos, and Game of Thrones, along with an extensive library of beloved TV series.

Warner Bros formally initiated its auction last fall after attracting interest from multiple suitors.

Industry Concerns

The potential sale has not been without concern. Acclaimed filmmaker James Cameron, director of the Avatar and Terminator franchises, stated this week that a sale to Netflix could lead to a "catastrophic loss of long-term value" for the broader entertainment industry.

At first, Paramount was viewed as the early favorite. It had also offered a $5bn breakup fee if regulatory hurdles.

Allegations of an Uneven Playing Field

This week, the rival bidder argued in a letter that its bid was the most likely to gain regulatory clearance. Additionally, the studio alleged Warner Bros of running an "unfair auction process" that favored Netflix, labeling it "compromised" in official documents.

Officials from all companies involved have declined to provide a statement on the ongoing negotiations.

About the author

Wendy Diaz

A tech journalist and digital strategist exploring the intersection of innovation and everyday life.

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