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Saturday, October 10, 2026
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Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in a change of ownership structure in September.

Wolff, who holds a 33% stake of Mercedes F1, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the company.

An official representative said: "We are providing no comment on this. The management structure of the team stays unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Increase

The deal would represent a significant increase in worth of the Mercedes team since Ineos Group bought its share for £208 million in 2022.

The rise reflects the expansion in valuations of F1 teams in the past few years due to the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

About the author

Wendy Diaz

A tech journalist and digital strategist exploring the intersection of innovation and everyday life.

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